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Bytecon biography, Bytecon discography
Callu
Jun 5, 2006, 6:13:12 AM
Thanks for the fav!Sep 29, 2005, 4:55:24 AM
You gotta get out more, my man!Name:Opbrouck StijnProfile:Some 10 years ago Bytecon aka Opbrouck Stijn started his musical carreer at a little village in Belgium.For more than 6 years he played as a guitarist and bassist in several bands.After a long period experimenting, Bytecon was able to do his first gigs.Two years later Bytecon was picked up on DJ Valium's label called Radar Records, where he had his first release.Bytecon is well known for his combinations of totally different music styles.This is a marketing site for a small web development company.The main problem is that the home page doesn't promote a strong message.The experience for a prospect browsing the site needs to be richer, fuller, and more active.That's why I'm going to focus on content in this case study.The side columns serve little purpose other than hold blue pictures which are remote and cold.You don't believe that the photos are anything to do with Bytecon.If a layout is going to spread to fit the window width, the main content has to move also.The content area is divided into sections with headers, but the headers are indented with bullets.The pixellation effect is harsh and geeky.It also doesn't seem to belong on the page.Blue is not a bad colour (lots of professional sites use it), but on its own in this way it is too cold.It needs to be offset against something softer and warmer.If you're selling your services as a web agency, part of what you're selling is a relationship, which means character.You might trust a cold, blue, hard, mechanistic programmer to be a good programmer, but you won't want to pick up the phone and talk to him about your web presence.Never open a page, and certainly not a site, with a question."What can a web site do for your business?"Asking the prospect what a web site can do for their business can only make them wonder how much they really expect a web site to do for their business, or whether it is the best way to spend their money.Even better, give them the evidence to make them believe that talking to Bytecon is the next step to increased success.Your home page is where you set out your stall, in the most economical, impacting, accurate way you can.If someone is here because they want a website, they don't need to be told that.They need to be told the benefits of getting Byetcon to do it."Work has now begun on our client control panel and should be finished shortly.There is no benefit to saying this.It's not accurate enough, not confident enough, and just not credible.Only say what particular benefits you bring that set you apart from the next webdev company.Everyone has a strength, something to show off about.It's good to work out what that strength is, and mention it as often as you can.Work out what differentiates you.If you're young, say energetic!If you don't have transport, say you know the area and specialise in serving local businesses!Anything that you can say positively about yourself could differentiate you from the next guy.If you say you'll work with clients of any size, believe me, you will not find big clients wandering into your net.This might be excellent availability and close personal contact, a sense of humour and personality, fast turnarounds, low price!Remember, your customers are not looking for the best web agency out there, they're looking for one that is likely to give them what they need.But if you generalise, you can't hit."We work in close contact with our clients, listening to their specifications and rendering them into high quality web sites."If Bytecon is going to be a competitor, it's much easier if they differentiate.Case studies and news stories are excellent examples of this effect.As described later, the power of case studies lies in what remains unsaid.Write down as many true characteristics of their real target market as possible.Write down about five positive clues that Hilary is looking for (consciously or subconsciously).These will give us some trigger keywords or phrases.What will get her attention and make her believe that Bytecon is probably the best web agency for her needs that she'll find if she spends the next hour browsing?The Bytecon site has a section, "References", which contains ONE reference!The second mistake is that having an empty references section gives the impression that Bytecon don't have many references.All previous success is relevant and can be used to help get more success, but you have to maximise its impact to capitalise.The Portfolio section is also a bit thin.Web sites don't *need* several sections to be effective.It followed Occam's Razor: being the simplest answer to the problem.The quality of the company is described by implication, never directly."Dingo Scrap Metals needed to target new markets in Southern Asia.Bytecon worked with Dingo to develop a web strategy that built on DSM's flexible international development expertise.Bytecon's expertise, skills, or any other value, yet that comes through by implication.Of course, this is a technique for creating powerful, credible case studies, and works in harmony with a direct sales message.Tell them what they want to know, with confidence.The impression that you create on your home page is, by definition, true!Personally I don't believe for a minute that these people could be Bytecon.She's looking for someone who she can call up direct, someone who'll be available and accountable.What will show Hilary the kind of personality she wants to see?Light, bold, simple design will help.For imagery, evidence of successful and happy clients will support the message.If you're going for a personal look, I would show the face of Bytecon!It will be time well spent.Hilary might be able to trust an eighteen year old geek if he comes across with the right tone of voice!If you like Web Design from Scratch, you'll love our new ebook.Chat about web design our brand new discussion forum!Write a ReviewYour TakeTell the world what you think about Bytecon!AEC One Stop Group, Inc.Visit other CNET Networks sites: Select SiteBNETCHOWCNET.Loading the data, please wait...Download over 1 million songs and videos now.
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